TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 54

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { l| c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, at 5% level of significance, the conclusion is that

• A) brand awareness of female TV viewers and the gender of the spokesperson are independent.
• B) brand awareness of female TV viewers and the gender of the spokesperson are not independent.
• C) brand awareness of female TV viewers and the gender of the spokesperson are related.
• D) both B and C

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Definitions:

Service Plan

A documented plan developed to ensure an individual receives coordinated and appropriate services to meet their specific needs.

Client Needs

Refers to the requirements or services necessary to support an individual's well-being, health, or specific goals, often identified through assessment in various professional settings.

Parsimonious Services

The concept of providing services in the most efficient and economical manner, aiming to achieve the best outcomes with minimal resource expenditure.

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A condition where clients become progressively more reliant on their service providers, often seen as an unethical practice in therapeutic contexts.