TABLE 11-6
as Part of an Evaluation Program, a Sporting

question 80

Short Answer

TABLE 11-6
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles. She took 3 of each brand and determined their maximum downhill speeds. The results are presented in miles per hour in the table below.
$$\begin{array} { c c c c c } \hline \text { Trial } & \text { Barth } & \text { Tornado } & \text { Reiser } & \text { Shaw } \\\hline 1 & 43 & 37 & 41 & 43 \\2 & 46 & 38 & 45 & 45 \\3 & 43 & 39 & 42 & 46\end{array}$$
-Referring to Table 11-6, the sporting goods retailer decided to perform an ANOVA F test. The amount of total variation or SST is _____.

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Definitions:

Brand Strategy

The long-term plan for the development of a successful brand in order to achieve specific goals.

Brand Name

The unique name given to a product or service by a company to identify and differentiate it in the market.

Brand Mark

A distinct symbol, design, or distinctive coloring or lettering that identifies a brand and differentiates it from others.

Market Share

The percentage of total sales in a market captured by a particular company's product or service.