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TABLE 11-11
A student team in a business statistics course designed an experiment to investigate whether the brand of bubblegum used affected the size of bubbles they could blow. To reduce the person-to-person variability, the students decided to use a randomized block design using themselves as blocks. Four brands of bubblegum were tested. A student chewed two pieces of a brand of gum and then blew a bubble, attempting to make it as big as possible. Another student measured the diameter of the bubble at its biggest point. The following table gives the diameters of the bubbles (in inches) for the 16 observations.
-Referring to Table 11-11, the randomized block F test is valid only if the population of diameters has the same variance for the 4 brands.
Antitrust Laws
Legislation to promote fair competition for the benefit of consumers, by regulating anti-competitive conduct by companies.
Conglomerate Merger
A type of merger between companies that operate in entirely different industries.
Product Extension
A marketing strategy where an existing product is introduced to a new market segment or modified to appeal to a broader audience.
Horizontal Merger
A merger between two or more competitors producing the same or similar products.
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