TABLE 11-4
a Campus Researcher Wanted to Investigate the Factors

question 68

Multiple Choice

TABLE 11-4
A campus researcher wanted to investigate the factors that affect visitor travel time in a complex, multilevel building on campus. Specifically, he wanted to determine whether different building signs (building maps versus wall signage) affect the total amount of time visitors require to reach their destination and whether that time depends on whether the starting location is inside or outside the building. Three subjects were assigned to each of the combinations of signs and starting locations, and travel time in seconds from beginning to destination was recorded. An Excel output of the appropriate analysis is given below:
$\text { ANOVA }$
$\begin{array}{lrrrrr}\hline\text { Source of Variation } & \text { SS } & \text { df } & M S & F & p \text {-ralue } & F \text { crit }\\\hline\text { Signs } & 14008.33 && 14008.33 & & 0.11267&5 .317645 \\\text { Starting Location } & 12288 & & 2.784395 & &0.13374&5 .317645 \\\text { Interaction } & 48 && 48 & & 0.919506 & 5.317645 \\\text { Within } & 35305.33 && 4413.167 & &\\\\\text { Total } & 61649.67 & 11\end{array}$


-Referring to Table 11-4, at 1% level of significance

• A) there is insufficient evidence to conclude that the relationship between traveling time and the types of signs depends on the starting locations.
• B) there is insufficient evidence to conclude that the difference between the average traveling time for the different starting locations depends on the types of signs.
• C) there is insufficient evidence to conclude that the difference between the average traveling time for the different types of signs depends on the starting locations.
• D) all of the above

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Definitions:

Conventional Supermarkets

Retail stores offering a wide variety of food and household products, organized into departments.

Competitive Pressures

The forces exerted by competing firms in a market that influence pricing, product development, customer service, and business strategies.

Product Offerings

The range of items or services that a company makes available for consumers.

Upscale Outdoor Cooking

Refers to high-end culinary equipment and experiences designed for outdoor environments, encompassing sophisticated grills, smokers, and kitchen setups tailored for garden, patio, or wilderness cooking.