TABLE 11-9
the Marketing Manager of a Company Producing a New

question 36

Short Answer

TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the ? = 0.05 level of significance for all inferences
$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\text { COLORS }$
$\begin{array} { l l l l l } \text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \text { Circle } & 54 & 67 & 36 & 45 \\ & 44 & 61 & 44 & 41 \\ \text { Square } & 34 & 56 & 36 & 21 \\ & 36 & 58 & 30 & 25 \\ \text { Diamond } & 46 & 60 & 34 & 31 \\ & 48 & 60 & 38 & 33 \end{array}$

$\text { Analysis of Variance }$
$\begin{array}{lrcrrr}\hline \text { Source } & d f & {S S} & {\text { MS }} & {F} & p \\\hline \text { Colors } & 3 & 2711.17 & 903.72 & 7230 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction } & 6 & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & &\end{array}$

-Referring to Table 11-6, the within group variation or SSW is____ .

Prepare necessary journal entries for payroll adjustments.

Calculate and adjust for supplies and insurance expense adjustments.

Prepare and understand the adjusted trial balance.

Understand and apply methods for accounting for unearned and earned revenues.

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Definitions:

BSA

An abbreviation often used for Body Surface Area, a measure of the total area of the human body used for dosing of certain medications.

Rule Of Nines

A method used in medicine to estimate the total body surface area affected by burns, critical for determining treatment protocols.

Antiseptic Soap

A type of soap containing chemical agents that slow or stop the growth of microorganisms, used to cleanse the skin.

Thoroughly Cleansed

Completely and meticulously cleaned to remove dirt, bacteria, and other contaminants.