TABLE 1-1 The Manager of the Customer Service Division of a Major

question 11

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "In which year were you born?" result in

• A) a nominal scale variable.
• B) an interval scale variable.
• C) an ordinal scale variable.
• D) a ratio scale variable.

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Definitions:

Confounding Variables

Factors other than the independent variable that might cause changes in the dependent variable, potentially misleading the results of a study.

Original Variables

Fundamental or initial factors or conditions that can influence outcomes in scientific research or statistical analysis.

Reverse-scored Items

Questions in a survey or test designed in such a way that high values indicate the opposite of what is being measured, used to control for response bias.

Personality Assessments

Methods or tools used to evaluate and measure an individual's personality characteristics and traits.