Dan Is the Marketing Research Manager for a Project Which

question 16

Multiple Choice

Dan is the marketing research manager for a project which interviewed 200 people on a range of topics including their attitudes to sexual preferences.Despite promises of confidentiality there is a danger that some of the participants can be identified when the research is distributed.If Dan takes a legalist approach to this ethical dilemma he is most likely to:

• A)take the risk by convincing himself that that many other research campaigns have been far worse in terms of illegal privacy breaches.
• B)use the results because the possible fines and other penalties for privacy breaches are very modest.
• C)argue the results should be modified or not used because he has a strong personal belief that personal privacy is a basic right
• D)hold all of the above views.

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Definitions:

Subcultures

Groups within a larger culture that differentiate themselves through distinct beliefs, values, and practices.

Mainstream Culture

The dominant set of cultural practices, beliefs, and values that are widely shared and accepted within a particular society.

Technology

The application of scientific knowledge for practical purposes, especially in industry and in our daily lives.

Collective Action

The collective effort made by a group aiming to improve their position and accomplish a shared goal.