Which of the Following Was Not a Contributing Factor to the Baby

question 11

Multiple Choice

Which of the following was not a contributing factor to the baby bust in the U.S. in the 1960's and 1970's?

• A) Increases in living expenses
• B) Higher education more easily available
• C) Easier access to contraception and abortion
• D) Increases in the gender wage gap
• E) More women in the work force

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Definitions:

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.