The Purpose of Pilot-Testing Your Questionnaire on a Small Sample

question 93

Multiple Choice

The purpose of pilot-testing your questionnaire on a small sample is to

• A) verify that response choices are homogeneous.
• B) include sensitive questions where needed.
• C) indicate the reason for asking each question.
• D) be sure that all questions function as intended.
• E) learn what motivates respondents to participate.

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Definitions:

Disintermediation

The removal of intermediaries in a supply chain, allowing direct transactions between producers and consumers.

Channel Intermediaries

Organizations or individuals that act as middlemen in the distribution process, helping to move products from the producer to the final consumer.

Over-the-counter Products

Medications or goods that can be purchased without a prescription, directly from a retailer.

Walgreens

An American company that operates as the second-largest pharmacy store chain in the United States, offering health and wellness products, prescriptions, and healthcare services.