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Sales Letters Are Effective When Specific Evidence Is Used to Support

question 93

True/False

Sales letters are effective when specific evidence is used to support your statements about how great the product is.


Definitions:

Projective Tests

Psychological assessments that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts and feelings.

Validity

The extent to which a test or instrument measures what it claims to measure accurately.

Expensive

Something that requires a high cost or a large amount of resources to obtain.

Factor Analysis

A statistical technique used to identify underlying variables, or factors, that explain the pattern of correlations among various measures.

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