Examlex
Sales letters are effective when specific evidence is used to support your statements about how great the product is.
Projective Tests
Psychological assessments that use ambiguous stimuli to elicit responses that are thought to reveal a person's unconscious thoughts and feelings.
Validity
The extent to which a test or instrument measures what it claims to measure accurately.
Expensive
Something that requires a high cost or a large amount of resources to obtain.
Factor Analysis
A statistical technique used to identify underlying variables, or factors, that explain the pattern of correlations among various measures.
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