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Determining Whether a Reader Might Be Resistant to Your Message

question 70

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Determining whether a reader might be resistant to your message, and why, helps you prepare a more persuasive message.


Definitions:

Trajectory Image

A visual representation that shows the path of movement of an object through space over time.

Strategic Image

The planned perception a company or individual intends to create in the minds of stakeholders to achieve certain goals.

Visual Image

A mental representation of a stimulus thought to share at least some properties with a pictorial or spatial depiction of the stimulus.

Value Image

A conceptual representation that captures the essential qualities or values associated with an object, idea, or person.

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