An Attention-Getting Opener Is More Important in an Unsolicited Sales

question 30

True/False

An attention-getting opener is more important in an unsolicited sales letter than in a solicited sales letter.

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Definitions:

Bonding

The process of forming a close interpersonal relationship through emotional attachment, often seen between parents and their children, friends, or romantic partners.

Strange Situation

A procedure developed in psychology to assess attachment relationships between a caregiver and child, through a series of introductions, separations, and reunions.

Mary Ainsworth

A developmental psychologist best known for her work on the emotional bonds between children and their caregivers, including the Strange Situation protocol for assessing infant attachment.

Harry Harlow

An American psychologist best known for his maternal-separation and social isolation experiments on rhesus monkeys, which emphasized the importance of care-giving and companionship in social and cognitive development.