If You Use Clichés in Your Business Writing, You

question 111

Multiple Choice

If you use clichés in your business writing, you

• A) should balance them with concrete, specific examples.
• B) need short, simple words to convey relevant facts and figures.
• C) risk having your readers misinterpret the main points you want to convey.
• D) send the message that you can't be bothered with tailoring your words to your readers.
• E) focus your readers on the content of your message, not on the way it is conveyed.

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Definitions:

Contribution Margin Ratio

The percentage of each sales dollar that contributes to covering fixed costs and generating profit.

Break-Even Point

The sales level at which total revenues equal total costs, resulting in neither profit nor loss.

Fixed Costs

Costs that do not change with the level of production or sales over a certain range and period, such as rent, salaries, and insurance premiums.

Unit Contribution Margin

The amount by which the selling price of a unit exceeds its variable costs, contributing to covering fixed costs and generating profit.