When a Large Multinational Company Adapts Its Consumer Website to Different

question 32

Multiple Choice

When a large multinational company adapts its consumer website to different cultures around the world, it may create all of the following except:

• A) direct and overt sentences, for low-context countries.
• B) emphasis on family and relationships, for collectivist countries.
• C) features promoting the products themselves, for individualist countries.
• D) pictures of people interacting, for high power-distance countries.
• E) explicit navigational cues, for low-context countries.

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Definitions:

Compensating Differences

Wage differentials that are paid to workers to offset the undesirable aspects of a job or to compensate for risks associated with the job.

Divergence

The act or process of developing in different directions or deviating from a standard.

Compensating Differences

Wage differentials that compensate workers for undesirable job attributes, like risk of injury or undesirable hours.

Nonmonetary Characteristics

Features or aspects of a job or decision that are not related to salary or financial gain, such as workplace environment or job satisfaction.