Exhibit 9-9 the Sales of a Grocery Store Had an Average of Average

question 148

Multiple Choice

Exhibit 9-9
The sales of a grocery store had an average of $8,000 per day. The store introduced several advertising campaigns in order to increase sales. To determine whether or not the advertising campaigns have been effective in increasing sales, a sample of 64 days of sales was selected. It was found that the average was $8,300 per day. From past information, it is known that the standard deviation of the population is $1,200.
-Refer to Exhibit 9-9. The p-value is

• A)2.00
• B)0.9772
• C)0.0228
• D)0.5475

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Definitions:

Marketing Plan

A comprehensive document outlining a company's strategy for promoting and selling its products or services to its target market.

Trial Close

A sales technique where the seller presents a part of the closing process to gauge the buyer's readiness to make a purchase.

SELL Sequence

A sales strategy emphasizing solution, education, lifecycle, and leverage, aimed at effectively closing deals.

FAB

Features, Advantages, and Benefits; a sales methodology focusing on communicating the features, advantages, and benefits of a product or service.