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The Manager of a Department Store Wants to Determine What

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The manager of a department store wants to determine what proportion of people who enter the store use the store's credit cards for their purchases. What size sample should he take so that at 95% confidence the error will not be more than 6%?

Recognize various theories related to the self, including terror management theory and the influence of culture on self-conception.
Differentiate between individualistic and collectivist cultures with respect to self-conception.
Identify methods people employ to manage others’ impressions of them.
Analyze the relationship between self-esteem and behavior in different social contexts.

Definitions:

Persona

A social facade or mask that an individual presents to the outside world, as part of Jungian psychology, reflecting part of the unconscious personality.

Anima and Animus

Jungian concepts referring to the unconscious feminine side of a man (anima) and the unconscious masculine side of a woman (animus) that influence their behavior.

Ego

A component of the human psyche in psychoanalytic theory that mediates between the conscious, the unconscious, and the external world.

Extraverted Thinking Types

Personality types characterized by decision-making processes that focus on external criteria and logical reasoning.

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