Good Friends Sami and Sara Were Picking Roses When Both

question 25

Essay

Good friends Sami and Sara were picking roses when both encountered rose thorns. Sami just laughed and continued to pick more roses. Sara, however, had tears in her eyes and complained of how much the thorn prick hurt. What accounts for the difference in their response to the same pain stimulus?

---

Definitions:

Corporate Philanthropy

Direct contribution to a charity or cause.

Cause-Related Marketing

A marketing strategy where businesses partner with non-profit organizations to promote a social cause or charity, often to enhance their brand's image while contributing to a good cause.

Cause Promotions

Marketing efforts undertaken to support a social cause or to advocate for a public issue.

Cause-Related Marketing

A marketing strategy in which a company supports a charitable cause or social issue as part of its business operations, generating both social benefits and business value.