Palm Decor Sells a Single Product That Has Variable Costs

question 99

Multiple Choice

Palm Decor sells a single product that has variable costs of $12 per unit. The company estimates the following demand at various unit prices:
$$\begin{array} { | c | c | } \hline \text { Units Demanded } & \text { Unit Price } \\\hline 31,000 & \$ 19 \\37,000 & 18 \\44,000 & 17 \\56,000 & 16 \\60,000 & 15\\\hline\end{array}$$
What price should Palm Decor charge to maximize profits?

• A) $19
• B) $18
• C) $17
• D) $16

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