Which of the Following Statements Is Correct Regarding Mass Marketing

question 20

Multiple Choice

Which of the following statements is correct regarding mass marketing?

• A)It refers to the mass production and marketing by a company of a single product for the entire market.
• B)It is especially effective for commodity goods such as gasoline,which are very difficult to differentiate from the competition,except through price and convenience of availability.
• C)Generally speaking,mass marketing has given way to target marketing,which focuses on satisfying the demands of a particular segment of the entire market.
• D)All of these choices are true.

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Definitions:

Lake

A body of water, usually freshwater, surrounded by land and not directly connected to the ocean.

Fluvial

Pertaining to rivers or streams, including the processes, sediment, resulting rock, and landforms.

Sediment

Particles of rock, soil, or organic material that are transported and deposited by wind, water, or ice.

Processes

The series of actions, changes, or functions that bring about a result or are involved in the way natural phenomena occur.