Healthy Foods in Segmenting the Frozen Meal Market in Spain,a Food

question 60

Essay

Healthy Foods
In segmenting the frozen meal market in Spain,a food manufacturer uses health and diet consciousness as the segmentation variable.Four segments are developed and coded as follows: 1: Concerned about eating healthy foods 2: Concerned about weight 3: Concerned about health because of illness 4: Unconcerned To distinguish between groups,surveys are conducted.On the basis of a questionnaire,people are categorized as belonging to one of these groups.A recent survey asked a random sample of 1,500 Spanish adults (20 and over)to complete the survey.Out of the 1,500 people surveyed,360 indicated that they are concerned about eating healthy foods.The most recent information available reveals that there are 40,256,000 Spanish adults who are 20 and over. ​ ​
-{Healthy Foods Narrative} What is the objective of this problem?

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Definitions:

Structured Data

Information with a high level of organization, such as databases, where elements are easily searchable and identifiable.

Specialty Search Engine

A search engine focused on a specific sector, subject, or type of content, providing more tailored search results than general search engines.

Metasearch Engines

Online platforms that aggregate and compile the search results from multiple traditional search engines and databases to provide a broader search of the web or specific information.

Application Program

A program created to execute a series of related functions, tasks, or activities aimed at providing advantages to the user.