Members of a Focus Group Stated Their Preferences Between Three $\text { Slogan Preferences }$

question 2

Essay

Members of a focus group stated their preferences between three possible slogans. The results follow. Use Excel to test at α = .05 to determine any difference in preference among the three slogans. $\text { Slogan Preferences }$
$$\begin{array} { l l l l l } \mathrm { A } & \mathrm { A } & \mathrm { C } & \mathrm { C } & \mathrm { B } \\\mathrm { C } & \mathrm { B } & \mathrm { B } & \mathrm { A } & \mathrm { A } \\\mathrm { B } & \mathrm { C } & \mathrm { A } & \mathrm { B } & \mathrm { C } \\\mathrm { C } & \mathrm { C } & \mathrm { C } & \mathrm { B } & \mathrm { B } \\\mathrm { C } & \mathrm { B } & \mathrm { C } & \mathrm { C } & \mathrm { A } \\\mathrm { A } & \mathrm { A } & \mathrm { C } & \mathrm { A } & \mathrm { B }\end{array}$$

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Definitions:

Sexual Stimulation

Any form of sensation or activity that may lead to sexual arousal.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Sense of Humor

The trait of appreciating, creating, or understanding humor, including the ability to laugh at oneself and find humor in various situations.

Negative Correlation

An association between two variables characterized by the increase of one variable and the decrease of the other.