The Following Data Give the Number of Computer Units Sold

question 1

Essay

The following data give the number of computer units sold per day by a random sample of six salespersons before and after a bonus plan was implemented. $\begin{array}{ll}\text { Salesperson } & \text { Before } & \text { After }\\1&3 & 6 \\2&7 & 5 \\3&6 & 6 \\4&8 & 7 \\5&7 & 8 \\6&9 & 8\end{array}$ At 95% confidence, test to see if the bonus plan was effective. That is, did the bonus plan actually increase sales?

Learn about the health risks associated with obesity.

Understand the components of the ABC model of attitudes and how they influence consumer behavior.

Grasp the concept of learning in consumer behavior, including how marketers can influence consumer learning.

Identify the levels of Maslow's hierarchy of needs and how they relate to consumer motivations and marketing strategies.

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Definitions:

Unemployment

A situation where an individual who is capable of working and is actively seeking work is unable to find employment.

Income

The amount of money or its equivalent received during a period of time in exchange for labor or services, from the sale of goods or property, or as a profit from financial investments.

Wages

Payment usually received by an employee on a regular basis for services rendered to an employer, often quantified as an hourly, daily, or piecework amount.

Salaries

Regular payments made to employees for their labor, typically based on a fixed annual amount and paid in monthly or biweekly installments.