________ Diversity Refers to Diversity in Observable Attributes Such as Race

question 21

Multiple Choice

________ diversity refers to diversity in observable attributes such as race, ethnicity, sex, and age.

• A) Psychographic
• B) Additive
• C) Surface-level
• D) Disjunctive
• E) Conjunctive

Understand factors influencing the preparation of a sales budget.

Recognize the structure and purpose of financial budgets including cash, sales, and merchandise purchases.

Calculate units to be purchased based on sales forecasts and inventory policies.

Calculate budgeted materials purchases cost.

---

Definitions:

Promotions

Marketing activities that aim to increase visibility, sales, or the launch of new products through various strategies and media.

Purchase Decision

The final determination or choice made by a consumer to buy a product or service after considering various factors.

Informing

The act of providing useful or necessary information to people.

Marketing Mix

Blending the four elements of marketing strategy—product, distribution, promotion, and pricing—to fit the needs and preferences of a specific target market.