Examlex
Which of the following statements is FALSE?
Competitive Parity Budgeting
A method of setting a marketing budget based on matching competitors' spending to maintain market share.
Promotion-To-Sales Ratio
A metric in marketing that compares the cost of marketing and promotion efforts to the resulting sales volume.
Promotional Efforts
Marketing activities aimed at increasing awareness, interest, and sales of a product or service through various strategies and channels.
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