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While Seems to Be a Reasonable Measure of Risk When

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While seems to be a reasonable measure of risk when evaluating a large portfolio, the of an individual security does not explain the size of its average return.


Definitions:

Sales Volume

The total quantity of products or services sold by a company within a specific period of time.

Price

is the amount of money expected, required, or given in payment for something.

Product Quality

Product Quality is the degree to which a product or service meets or exceeds the customer's expectations in terms of reliability, durability, design, functionality, and price.

Perception

The process by which individuals interpret and organize sensation to produce a meaningful experience of the world.

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