For the Scenario Described Below, Simply Name the Procedure That

question 8

Short Answer

For the scenario described below, simply name the procedure that is appropriate to answer the question. For example,
1-proportion z-interval or chi-square goodness of fit test. Do NOT carry out the procedure.
-A national marketing campaign is conducted to improve the name-brand recognition with potential customers. The company sells household products, primarily to the female head of the household. The current market analysis shows that 23% of their customer base recognizes the name of their product. When the marketing campaign is finished, 135
people out of 500 randomly polled recognize the brand name. Does this provide statistically significant evidence that there has been an increase in name-brand recognition?

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Definitions:

Richest Media

Communication channels that provide the highest level of richness in information, often involving immediate feedback and personal engagement.

Workers

Individuals employed to perform tasks or services for compensation.

Meetings

Gatherings or assemblies of people, typically working in the same organization, to discuss or act on various topics of common interest.

Effective Teams

Groups of individuals working together cohesively towards a common goal, characterized by clear communication, mutual respect, and collaborative problem-solving.