The Owner of a Small Clothing Store Is Concerned That

question 64

Essay

The owner of a small clothing store is concerned that only 28% of people who enter her store actually buy something. A marketing salesman suggests that she invest in a new line of celebrity mannequins (think Seth Rogan modeling the latest jeans…). He loans her several different "people" to scatter around the store for a two-week trial period. The owner carefully counts how many shoppers enter the store and how many buy something so that at the end of the trial she can decide if she'll purchase the mannequins. She'll buy the mannequins if there is evidence that the percentage of people that buy something increases.
-The owner talked the salesman into extending the trial period so that she can base her decision on data for a full month. Will the power of the test increase, decrease, or remain the same?

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Definitions:

Actively Listen

The practice of fully concentrating, understanding, responding, and remembering what is being said in a conversation.

Yes and No Answers

Responses that indicate a clear affirmative or negative without providing additional information or context.

Empathy Map

A tool used to articulate what we know about a particular type of user, including what they think, feel, see, hear, say, and do.

Vegetarian

A person who does not eat meat, and sometimes other animal products, especially for moral, religious, or health reasons.