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In the Definition "'Ship' Means a Large Vessel Propelled by Sails

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In the definition "'Ship' means a large vessel propelled by sails or engines" the definiendum is:


Definitions:

Niche-Market Approach

A marketing strategy that targets a specific, well-defined segment of the market.

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

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