Which of the Following Perspectives of the Balanced Scorecard Focuses

question 91

Multiple Choice

Which of the following perspectives of the balanced scorecard focuses on the increase of company profits through increasing revenue growth and productivity?

• A) financial
• B) customer
• C) internal business
• D) learning and growth

Understand the role of branding and positioning in marketing.

Recognize the components and structure of a marketing plan.

Know the elements that make marketing objectives effective.

Learn about the various marketing forecasts used in planning.

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Definitions:

Universal

Pertaining to or characteristic of all human beings; applicable everywhere or in all cases.

Conservation Tasks

A set of cognitive operations used in developmental psychology to assess a child's ability to recognize that certain properties of objects or substances remain the same in spite of changes in their form or appearance.

Collectivist Culture

Identifies societies or groups where people prioritize the needs and goals of the group over individual desires or achievements.

Connectedness

Consists of two dimensions: mutuality, sensitivity to and respect for others’ views; and permeability, openness to others’ views.