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If Managers Are Measured on Short-Term Financial Performance Only,they May

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If managers are measured on short-term financial performance only,they may not introduce new products.


Definitions:

Income

A measure of money received by an individual or household over a certain period of time, typically earned through work, investments, or other sources.

Price

The amount of money required to purchase a product or service, typically determined by supply and demand dynamics.

Marginal Rate

The rate at which one quantity changes with respect to a change in another, at the margin, especially in the context of cost or tax.

Utility Function

A representation in economics of how a consumer ranks different bundles of goods based on the level of satisfaction (utility) each bundle provides.

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