When Attempting to Communicate a Written Message Persuasively, It Is

question 54

Multiple Choice

When attempting to communicate a written message persuasively, it is desirable that ________.

• A) the receiver has an information overload
• B) the sender has a high need for cognition
• C) the sender has used phrases and jargon to clarify the meaning of the message
• D) the receiver and the sender can view each other's nonverbal cues
• E) the receiver is in a positive mood

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Definitions:

Algebra

A branch of mathematics that deals with symbols and the rules for manipulating these symbols, representing quantities and expressing mathematical relationships.

Marginal Utility

The added satisfaction a consumer gains from consuming an additional unit of a good or service.

Maximizing Utility

The economic principle that individuals seek to obtain the highest level of satisfaction or benefit from their actions and choices.

Ounce of Gold

A unit of measure for weighing gold, where one ounce is equivalent to approximately 28.35 grams.