In February, 2002, Each Episode of "Becker" Was Typically Seen

question 106

Multiple Choice

In February, 2002, each episode of "Becker" was typically seen in 8.3 million homes, while each episode of "The Simpsons" was seen in 7.5 million homes. Your marketing services firm has been hired to promote Bald No More, Inc.'s, hair replacement process by buying at least 30 commercial spots during episodes of "Becker" and "The Simpsons." The cable company running "Becker" has quoted a price of $2,000 per spot, while the cable company showing "The Simpsons" has quoted a price of $1,500 per spot. Bald No More's advertising budget for TV commercials is $70,000, and it would like no more than 50% of the total number of spots to appear on "The Simpsons." How many spots should you purchase on each show to reach the most homes ?

• A)20 spots on "Becker" and 20 spots on "The Simpsons"
• B) 0 spots on "Becker" and 20 spots on "The Simpsons"
• C) 15 spots on "Becker" and 15 spots on "The Simpsons"
• D) 35 spots on "Becker" and 0 spots on "The Simpsons"
• E) no solution

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Definitions:

Perception

The act of becoming aware of something through the senses, a fundamental aspect of how we experience the world.

Drug Tolerance

The body's reduced reaction to a drug following its repeated use, requiring increased doses to achieve the same effect.

Cocaine

A powerful and illegal stimulant drug derived from the leaves of the coca plant, which affects the central nervous system, producing feelings of euphoria, increased energy, and alertness.

Coca-Cola

A multinational beverage corporation best known for its flagship carbonated soft drink.