Use the Following Information for Questions
Kent Co -The Premium Expense for 2006 Is
A)$25,000

question 62

Multiple Choice

Use the following information for questions
Kent Co.includes one coupon in each bag of dog food it sells.In return for eight coupons, customers receive a leash.The leashes cost Kent $2.00 each.Kent estimates that 40 percent of the coupons will be redeemed.Data for 2006 and 2007 are as follows: $\begin{array}{lrr}&2006&2007\\\text { Bags of dog food sold } & 500,000 & 600,000 \\\text { Leashes purchased } & 18,000 & 22,000 \\\text { Coupons redeemed } & 120,000 & 150,000\end{array}$
-The premium expense for 2006 is

• A)$25,000.
• B)$30,000.
• C)$35,000.
• D)$50,000.

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Definitions:

Motivational Process

The psychological mechanisms that direct an individual’s intensity, direction, and persistence of effort towards attaining a goal.

Rewards Or Punishments

The use of positive reinforcement or penalties to influence behavior.

Self-Actualization

A psychological concept referring to the realization of a person's potential, self-fulfillment, seeking personal growth and peak experiences.

Esteem Needs

A concept in Maslow's hierarchy of needs referring to the human desire for respect, status, recognition, and self-esteem.