_______Compares the Number of Actual Class 1 Observations Identified If

question 9

Multiple Choice

_______compares the number of actual Class 1 observations identified if considered in decreasing order of their estimated probability if randomly selected.

• A)Cumulative lift
• B)​Classification confusion
• C)Decile-wise lift chart
• D)ROC curve

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Definitions:

Communications

The process of exchanging information or ideas through verbal, written, or non-verbal methods.

Integrated Marketing Communications

A strategic approach that combines various forms of communication and marketing strategies to present a consistent message to consumers.

Taco Bell

An American chain of fast-food restaurants specializing in Mexican-inspired foods such as tacos and burritos.