Test Set Is the Data Set Used to

question 8

Multiple Choice

Test set is the data set used to

• A)build the data mining model.
• B)estimate accuracy of candidate models on unseen data.
• C)estimate accuracy of final model on unseen data.
• D)show counts of actual versus predicted class values.

Grasp the sequential steps involved in the marketing research process.

Recognize the value of data analysis in interpreting research findings.

Identify the significance of collecting relevant and timely data for specific research needs.

Understand the role of management commitment and the potential impact of research findings on decision-making.