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A Useful Chart for Displaying Multiple Variables Is the

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A useful chart for displaying multiple variables is the


Definitions:

Online Customer Experience

The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.

Commercial Transactions

The act of buying, selling, or exchanging goods or services between businesses or entities.

Customization

The process of modifying products, services, or experiences to meet individual customer needs or preferences, often leading to increased satisfaction.

Consumer-Initiated

pertains to actions or transactions that are started by the consumer rather than the business, emphasizing the active role consumers play in the buying process.

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