Are Customers More Loyal in the East or in the West

question 11

Multiple Choice

Are customers more loyal in the East or in the West? The following table is based on information from Trends in the United Sates, published by the food marketing Institute, Washington, D.C. The columns represent loyalty (in years) at a primary supermarket. The rows represent regions of the United States. What is the probability that a customer chosen at random is from the West given that he or she has been loyal 1 to 2 years? Round your answer to the nearest thousandth.
$$\begin{array} { l c r r r r r r } &\text { Less Than } & 1-2 & 3-4 & 5-9 & 10-14 & 15 \text { or More } & \text { Row Total } \\&1 \text { Year } & \text { Years } & \text { Years } & \text { Years } & \text { Years } & \text { Years }\\\text { East } & 32 & 54 & 59 & 112 & 77 & 118 & 452 \\\text { Midwest } & 31 & 68 & 68 & 120 & 63 & 173 & 523 \\\text { South } & 53 & 92 & 93 & 158 & 106 & 158 & 660 \\\text { West } & 41 & 56 & 67 & 78 & 45 & 86 & 373 \\\text { Column Total } & 157 & 270 & 287 & 468 & 291 & 535 & 2008\end{array}$$

• A)0.028
• B)0.207
• C)0.417
• D)0.150
• E)none of these choices

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Definitions:

Asch Experiment

A social psychology experiment by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Group Conformity

The phenomenon where individuals adjust their behaviors, attitudes, or beliefs to match those of the group to which they belong, often due to real or perceived pressure.

Group Size

The number of individuals forming a social group or gathering, which can influence the group's dynamics, interactions, and outcomes.

Specific Purpose

A distinct aim or objective for which something is used, created, or exists.