Are Customers More Loyal in the East or in the West

question 1

Multiple Choice

Are customers more loyal in the East or in the West? The following table is based on information from Trends in the United Sates, published by the food marketing Institute, Washington, D.C. The columns represent loyalty (in years) at a primary supermarket. The rows represent regions of the United States. What is the probability that a customer chosen at random has been loyal from 5 to 9 years given that he or she is from the West? Round your answer to the nearest thousandth.
$$\begin{array} { l c r r r r r r } &\text { Less Than } & 1-2 & 3-4 & 5-9 & 10-14 & 15 \text { or More } & \text { Row Total } \\&1 \text { Year } & \text { Years } & \text { Years } & \text { Years } & \text { Years } & \text { Years }\\\text { East } & 32 & 54 & 59 & 112 & 77 & 118 & 452 \\\text { Midwest } & 31 & 68 & 68 & 120 & 63 & 173 & 523 \\\text { South } & 53 & 92 & 93 & 158 & 106 & 158 & 660 \\\text { West } & 41 & 56 & 67 & 78 & 45 & 86 & 373 \\\text { Column Total } & 157 & 270 & 287 & 468 & 291 & 535 & 2008\end{array}$$

• A)0.209
• B)0.039
• C)0.797
• D)0.417
• E)none of these choices

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Definitions:

Level Of Understanding

Refers to the depth and breadth of knowledge an individual has on a particular subject.

Audience Members

Individuals who actively listen, watch, or engage with a performance, presentation, or piece of media.

Favorable Response

A positive reply or reaction to a request, proposal, or situation.

Recommendations Placement

The strategic positioning of suggestions or advice, often in a document or presentation, to ensure maximum impact.