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If sample information is obtained, the result of the sample information will be either positive or negative. No matter which result occurs, the choice to select option A or option B exists. And no matter which option is chosen, the eventual outcome will be good or poor. Complete the table.
Environmental Scanning
The act of monitoring developments outside the firm’s control with the goal of detecting and responding to threats and opportunities.
SWOT Analysis
A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Environmental Scanning
The process of systematically gathering, analyzing, and managing external information about the factors that could impact an organization's future plans.
Marketing Position
The unique space a brand or product occupies in the minds of the target market, often relative to competitors.
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