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Poulsen Industries Is Analyzing an Average-Risk Project, and the Following

question 36

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Poulsen Industries is analyzing an average-risk project, and the following data have been developed. Unit sales will be constant, but the sales price should increase with inflation. Fixed costs will also be constant, but variable costs should rise with inflation. The project should last for 3 years, it will be depreciated on a straight-line basis, and there will be no salvage value. No change in net operating working capital would be required. This is just one of many projects for the firm, so any losses on this project can be used to offset gains on other firm projects. The marketing manager does not think it is necessary to adjust for inflation since both the sales price and the variable costs will rise at the same rate, but the CFO thinks an inflation adjustment is required. What is the difference in the expected NPV if the inflation adjustment is made versus if it is not made?


Definitions:

Brand of Shoes

A specific make or line of footwear identified by a unique name or symbol, often associated with certain quality, style, or prestige.

Elastic

Refers to the responsiveness of the quantity demanded or supplied of a product to changes in its price.

Decreasing Prices

A situation where the cost of goods or services is becoming lower over time.

Revenue

The total amount of money received by a company for goods sold or services provided during a specific period.

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