When a Policy Is Highly Visible, Appears Often in the Newspapers

question 55

Multiple Choice

When a policy is highly visible, appears often in the newspapers, and has a major effect on the lives of millions of Americans, very often:

• A) special interests get their way.
• B) voters get their way.
• C) politicians get their way.
• D) government gets its way.

---

Definitions:

Marketing Program

A comprehensive plan that outlines the advertising, sales, and promotional activities for a product or service to reach its target market.

Marketing Mix

The set of controllable variables that a business uses to influence consumers' buying decisions, traditionally identified as product, price, place, and promotion.

Cool Mint Chocolate

A flavor profile combining the refreshing taste of mint with the rich, sweet taste of chocolate.

Sustenance

The provision of essentials needed for growth, maintenance, and support, often relating to nourishment or support of life and business activities.