A Measure of the Percentage of Each Dollar of Sales

question 76

Multiple Choice

A measure of the percentage of each dollar of sales that results in net income is

• A) profit margin.
• B) return on assets.
• C) return on ordinary shareholders' equity.
• D) earnings per share.

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Definitions:

Salespeople

Individuals who sell products or services to customers, often working on commission and focusing on meeting customer needs and closing sales.

Missionary Salespeople

Sales representatives who generate sales by promoting the firm and encouraging demand for its products.

Order-Takers

Sales personnel whose primary role is to facilitate transactions by taking orders from customers rather than actively seeking new sales.

Order-Getters

Sales personnel whose primary responsibilities are to generate customer interest, make sales, and establish and maintain relationships with new and existing customers.