Retained Earnings at December 31, 2014 Is

question 180

Multiple Choice

Retained earnings at December 31, 2014 is

• A) £30,000.
• B) £44,000.
• C) £54,000.
• D) £110,000.

Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

Know the predictive value of post-consumption questions on future consumer behaviors.

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Definitions:

Reinforcement

Any event or stimulus that, when following a response, increases the probability that the response will occur again.

Token Economy

A system of behavior modification based on the systematic reinforcement of target behavior, where tokens that can be exchanged for various rewards are used as reinforcers.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

Obsessive-Compulsive Behaviors

Patterns of behavior characterized by intrusive thoughts (obsessions) and repetitive behaviors or mental acts (compulsions) performed in response.