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Aspirational groups are those to which consumers actually belong,such as families,networks of friends,clubs,and work groups.
Ruth Benedict
An influential American anthropologist who made significant contributions to the field with her research on culture and personality.
Four Freedoms
The four fundamental freedoms outlined by President Franklin D. Roosevelt as essential rights for all people: freedom of speech, freedom of worship, freedom from want, and freedom from fear.
American Values
Ideals and principles that are held as foundational in the United States, including liberty, democracy, individualism, equality, and the rule of law.
Defense Jobs
Defense jobs are employment positions related to national security and defense, including roles in the military, defense manufacturing, and intelligence agencies.
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