The Defining Characteristic of Which of the Following Types of Advertisements

question 46

Multiple Choice

The defining characteristic of which of the following types of advertisements is that it tells past customers that a product is still available or a company is ready to serve their needs?

• A) reminder advertising
• B) cooperative advertising
• C) bait and switch advertising
• D) comparative advertising
• E) advocacy advertising

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Definitions:

Normalization

The process of making something standard, normal, or acceptable within a societal or group context.

Stress

The condition in which the demands made on the person exceed the individual’s ability to cope with them.

Control Theory

A theory in sociology and criminology that posits that social and personal factors and the fear of consequences control whether people commit crimes.

Belief

An acceptance that something exists or is true, especially without proof, often based on personal conviction or trust.