Consumer Purchasing Differs from Organizational Purchasing in That Consumer Purchasing

question 91

Multiple Choice

Consumer purchasing differs from organizational purchasing in that consumer purchasing ________.

• A) is influenced more by subconscious and emotional factors
• B) follows a formal buying process
• C) has greater complexity in product usage
• D) involves a closer relationships between buyers and sellers
• E) has a greater emphasis on economic payback

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Definitions:

Advertising

The nonpersonal communication of information paid for by an identified sponsor, for example, an individual or an organization.

Electronic Collection

The process of collecting payments, debts, or other obligations electronically, via online transactions or electronic payment systems.

Business Cards

Small cards containing professional contact information that are exchanged in business contexts to facilitate networking and communication.

Cognitive Dissonance

The psychological discomfort experienced by an individual when holding two or more conflicting beliefs, values, or ideas, often leading to a change in attitude or behavior.