________ Refers to Using the Brand of Existing Products on Products

question 48

Multiple Choice

________ refers to using the brand of existing products on products in a different new category.

• A) Brand filling
• B) Line extension
• C) Line filling
• D) Brand stretching
• E) Brand extension

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Definitions:

Aversive Conditioning

a process of learning involving an unpleasant or harmful stimulus or reinforcement that results in the reduction of an unwanted behavior.

Alcohol Use Disorder

A disorder in which there's a decreased capability to discontinue or control the intake of alcohol, notwithstanding harmful repercussions on personal relationships, career, or health.

Nausea-producing Drug

A medication that can have the side effect of inducing nausea or increasing the likelihood of feeling sick.

Aversive Conditioning

A form of behavioral training in which an unpleasant or painful stimulus is associated with undesirable behaviors to discourage those behaviors.