Proctor and Gamble Offers Products Under More Than Fifty Brand

question 77

Multiple Choice

Proctor and Gamble offers products under more than fifty brand names.The company's products vary from cosmetics to cat foods.A complete list of all these products that the company offers will refer to the company's ________.

• A) core product line
• B) marketing mix
• C) product mix
• D) product line
• E) co-branding list

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