Which of the Following Statements Is True About Direct Marketing

question 84

Multiple Choice

Which of the following statements is true about direct marketing?

• A) Direct marketing refers to one-on-one interaction between a salesperson and a prospective buyer.
• B) In direct marketing, the salesperson acts as an advisor who helps customers find the best solutions to their needs.
• C) It is difficult to measure the results of direct marketing efforts.
• D) Direct marketing is a static approach, with little scope for experimentation and improvement.
• E) The heart of any direct marketing effort is a customer database.

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Definitions:

Situation

An environmental or contextual condition affecting decisions, actions, or outcomes.

Top Management

Top management consists of the senior-most executives of an organization, involved in setting the company's strategic direction and policies.

Structure

The arrangement or organization of components that makes up an object or system.

Culture

The shared beliefs, values, norms, and practices that characterize a group of people or a society.