Pull Strategy Differs from Push Strategy Because in Pull Strategy

question 94

Multiple Choice

Pull strategy differs from push strategy because in pull strategy a producer ________.

• A) supports advertising claims with real evidence
• B) appeals directly to end customers
• C) focuses on intermediaries
• D) motivates wholesalers to promote its products
• E) uses integrated marketing communications

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Definitions:

Supply Chain Partners

Businesses or organizations that participate in the supply chain process by providing goods or services, including suppliers, manufacturers, distributors, and retailers.

Aggregate Plan

A planning methodology in operations management aimed at determining overall output levels in the medium term to meet expected demand.

Aggregate Plan

A plan for production, inventory, and other resource levels, usually over an intermediate time frame, to meet expected demand.

Supply Chain

A system consisting of companies, individuals, processes, data, and assets engaged in the transportation of goods or services from the provider to the consumer.